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The costs of acquiring new customers is much higher than the
cost of retaining existing customers. While it may be true that in most markets and
economies, customers are unlikely to move from provider to provider, in hyper -
competitive markets, customers know they get similar services elsewhere and may leave for
almost no reason at all. A happy customer cost very little, while going out and getting
new customers can be a very expensive proposition. Therefore, to reduce the natural
tendancy of user attrition, companies are looking for ways to ensure their users are
motivated to stay. |
Digital Substrate understands the importance of customer
retention and how retention is affected by customer relationships. Along these lines
Digital Substrate has advanced the personalization concepts used in CRM systems and has
applied them to Ecommerce, and other customer facing systems. The result of these systems
is higher ROI and more satisfied customers - a goal proactive organizations are actively
seeking. |
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